Project Description:

 
This work is a marketing plan proposing a strategic partnership between Fitbit and the Toronto Maple Leafs. This would allow the team to demonstrate an interest in their fans’ health and their ongoing support through a Fitbit Alta x TML “limited edition” product launch via social media. The marketing partnership proposal was written for a course at Toronto Metropolitan University titled Marketing the Creative Industries. 

Collaborative Responsibilities: 

The project was produced by myself, alongside Alexia, Brooke, Rachel, Kelly and Nicole. I wrote the marketing concept, the triple bottom line strategy, the promotional tactic as well as contributed to the pitch presentation.

The Marketing Pitch:

Communication and consumer engagement with major sports fans is an important aspect of any team’s marketing campaign. Fans want to know that their favourite team cares and appreciates their support, but when was the last time your favourite sports team reciprocated those same feelings to you? People want to know their engagement with their team is reciprocated and appreciated. As Fitbit’s marketing team, our solution is to promote health and fitness with a product that encourages consumers to have fun, get active and feel empowered in a competitive environment. We are proposing a partnership with the Toronto Maple Leafs to endorse our leading product, the Fitbit Alta, to improve the relationship between our customers and the Toronto Maple Leafs fans. Our campaign will consist of a limited-edition Maple Leaf Fitbit Alta, which will be utilized for fans who wish to participate in an ongoing contest to see their favourite team play live.

To read more about our marketing partnership proposal, please download a copy.